Marketing Strategy

• In-depth market analysis considering demographics, pychographics, and competitive landscape within each market
• Define messaging and positioning

Media

• Planning and placement of traditional, non-traditional and Web 2.0 media
• Negotiate third party opportunities and partnerships
• Secure bonus and barter/trade

Promotions

• Identify, pitch, secure and manage strategic alliance partners
• Evaluate promotional opportunities

Publicity & Public Relations

• Develop strategic PR plan
• Imagine and execute events
• Professional writing and proactive pitching

Corporate and Groups Sales

• Create and implement sales programs to achieve high volume/low investment transactions  

Grassroots and Community Outreach

• Design cost-effective programs to build strong, lasting relationships with a specific group or community
• Experiential Marketing

Events

• Strategic development
• Budget management
• Manage and staff

Sponsorship

• Identify sponsorable assets
• Develop packages, pricing, and sales strategies
• Manage process from pitching and activation, through fulfillment and evaluation