Rubber Road Marketing

Rubber Road Marketing
Providing creative and strategic solutions for your entertainment marketing needs.

Creative and strategic solutions for your marketing needs.

About Rubber Road Marketing

Ultimately, our agency job is to put guests in the seats...keep turnstiles turning...get influencers to an event...deliver eyeballs to the website...maximize awareness of your brand...and whatever else it takes to meet your goals and make your business successful.

With our many areas of expertise and diverse entertainment marketing backgrounds, we hope you'll give us a seat at your decision-making table, and let us be part of your winning team.

Below are the principal players at Rubber Road Marketing:

John Paul Basile is an entertainment marketing specialist with more than 15 years experience of driving sales in competitive and challenging markets. Throughout his career, he has a proven ability to turn around troubled markets, meeting aggressive deadlines for growth, and delivering positive financial gains.

John Paul served as Vice President, Event Marketing & Sales for Feld Entertainment, the leading producer of live, touring, family entertainment and the parent company of Ringling Bros. and Barnum & Bailey Circus and Disney On Ice. In that position, he was directly responsible for the regional marketing and sales operation throughout the Northeast US and Eastern Canada in connection with more than 50 annual circus, ice and stage engagements in over 30 markets. John Paul was also positioned overseas with Feld for 3+ years, promoting a variety of shows, including the Harlem Globetrotters, throughout Asia Pacific.

Prior to starting Rubber Road Marketing, John Paul was Vice President of Marketing & Sales for the Sports Museum of America (SmA) in New York City, the nation's first museum to celebrate the history and significance of sports in America. At SmA, John Paul directed the long-term strategy and vision for the SmA brand; oversaw SmA's ticket sales, sponsorship, marketing and public relations initiatives; and was responsible for managing the museum's ongoing relationships with its more than 60 founding sports partners, including the Heisman Trophy, the Women's Sports Foundation, NASCAR and the Naismith Memorial Basketball Hall of Fame.

You can learn more about John Paul, including testimonials from others, on his LinkedIn profile, or visit his blog, Off Road, for discussions on a variety of topics in the sports and entertainment community.

Vicki Scharfberg is an experienced, results-driven marketing professional skilled in strategic marketing planning, advertising, promotions, brand building, event management, sales, communications, and creative development. She has spent more than 15 years marketing both not-for-profit facilities and traditional entertainment and attraction businesses.

The list of properties Vicki has represented and marketed is a who's who of the industry: Kennedy Space Center Visitor Complex, Six Flags/Great Adventure, New Jersey Aquarium, Ringling Bros. and Barnum & Bailey, Disney On Ice, Harlem Globetrotters, World Wrestling Entertainment, The Pennsylvania and New Jersey State Fairs, Blue Cross River (Ice) Rink, several Touring Broadway shows, and more. Vicki has a strong record of increasing revenue and attendance while ensuring the integrity of the brands she was accountable for positioning. Vicki has been responsible for the sales of more than 25 million tickets - and counting.

Prior to working on the client side of the aisle, Vicki worked for a full service advertising and promotional agency, responsible for account service and media buying.

Sophie Westacott brings more than a dozen years of in-depth public relations and communications experience to Rubber Road Marketing. In addition to placing feature stories in national, regional and local print, broadcast and new media outlets spanning consumer and trade outlets, Sophie also managed crisis communication issues and industry/B2B development.

Prior to joining Rubber Road, Sophie spent three years as Public Relations Director for Feld Entertainment. During her tenure, she directed the creation and implementation of strategic public relations campaigns for more than 40 annual engagements across the West Coast of the US and Canada. Prior to Feld, Sophie was an in-house publicist at Miramax Films for 7 years, working on more than 50 films across all genres, including Academy Award winners' Life is Beautiful, Good Will Hunting, and Shakespeare in Love. Sophie was an integral part of a publicity team that garnered worldwide buzz and press coverage, developing strong media relationships and executing A-list celebrity wrangling, Academy screenings, premieres, and pre- and post-award parties. The result of her work were several successful Oscar campaigns.

Sophie recently managed the 2008-09 national tour of the Radio City Christmas Spectacular, produced by MSG Entertainment, and is now focused as the local New York/New Jersey publicist for AEG ThemeSTAR's upcoming national tour of Thomas & Friends Live! On Stage: A Circus Comes to Town.